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Salt Lake Web Development: What Make a Great Website

October 10, 2016

web developmentWhen it comes to running a business in this day and age, it is important to have an online presence. The first step of this is having a website. To build a great site, you should have some web development ideas or have someone who can do this for you because a website that is professional will do a lot of the work for you when it comes to getting clients. If you are not sure what makes a great website, then we have some things you should keep in mind.

  • Easy Navigation: No one wants to land on a website and have trouble finding the information they need. The website for your business should have an easy-to-find menu that allows people to quickly find the page they are looking for. The last thing you want is for someone to be so confused by your page that they leave it and go look for another business.
  • Color Choices: One of the most common mistakes people make when it comes to website design is not choosing the right colors. You do not want to overwhelm people with the colors and you want to ensure that the information on the site is legible at all times. When it comes to web development, you want to keep the design as clean and streamlined as possible.
  • No Sounds: In the past, many sites have incorporated sounds and music into their pages, but this is no longer in fashion. People can get annoyed by the music suddenly blasting from their computer, so be sure not to use any in your site. The same thing goes for sound effects. They do not add much to the site and they can actually drive people off.
  • Good Pictures: If you sell products, be sure that you have quality pictures on your site. Nothing looks more amateur than camera phone pictures or other low quality and low resolution ones. If you do not know how to take great pictures or if you do not have the equipment to do so, hire someone who does. You want to offer the best to potential customers and pictures can do the work for you.
  • Limit Pop Ups: This is another issue that can cost your customers. No one likes landing on a page and having dozens of pop ups appear. It can be distracting and annoying, making people click out of the site. If you want to offer your clients a good experience, do not use these pop ups.

When preparing a site for your business, you need to make sure that you hire a great company to do it for you. You want a professional looking site that can attract new clients Online marketing begins with a great website and this is what Envolve Agency can offer. Take the time to research what kind of sites people like, and hire a company that can create the type of design you want. With the right website on your side, you will start seeing new clients appear.

Roadblocks in a Social Media Strategy

January 29, 2016

With the increasing popularity of the internet these days, businesses have started to use online websites particularly social media to help market themselves. The use of social media is now essential for a business to succeed in their online endeavors. Today, many people make use of the internet and are connected through Facebook, Twitter, Instagram, etc. However, limiting yourself to these kinds of mediums (even having many fans or followers) will not guarantee the success of your strategy. If you do not find time to talk with new clients or interact with subscribers who are new to your business, then your strategy will be for nothing.

social media
online marketing

There are businesses whose strategy simply involves updating their clients with new information, a sale, a new product, etc. A good social media strategy involves much more than this. A good strategy must also focus on interacting with potential clients and having a connecting with the customers you are seeking to get. Here are a few mistakes that businesses commit in relation to their social media strategy.

1.) The core values that the business holds to does not match with their portrayal in their social media accounts. Since the business has listed down the values that should be followed. Same should be done online. Every action done online must correlate to those values. Doing so will guide you what to say or post.

2.) The social media account lacks consistency. The business must know to share useful content as frequent as they can. But how frequent should it be? Well, that is left for research. You should find out about your customers and potential customers and their patterns online.

3.) Not properly understanding how the site works. There are businesses that don’t find any difference between the different social media sites and think one is good for all. People who often visit their pages who think everything seems wrong because it is being used wrongly.

4.) Lacking uniqueness and giving the same thing over and over. Well sharing content to customers is important in a social media strategy, however, why should people be interested in what you have to show if it isn’t any different? Have something that sets you apart from other businesses so as to attract people.

5.) Always talking and failing to listen to customers. Social media is used to promote a business as well as share information. However, you should also take note of what customers are sending and commenting on your account. Listen to what they have to say and use it to improve your business as well as make good connections with people.

6.) Failure to keep monitoring and measuring what goes on in your social media account. This connects with the previous number where you have to listen to what goes on. With all the people liking, following, and sharing, you are able to gather data and with this data you can monitor how successful the business is doing on social media and you can use this data to improve your business as well.

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